London Purelondon international fashion show
is a famous fashion show in Europe, organized by HVYE Group, has become a major
event in the European fashion industry. The Pure London International Clothing
and Apparel Fair, held twice a year, shows autumn and winter clothing in
February and spring and summer clothing in August. Pure has in the past
co-hosted Premier, a ready-to-wear show for modern and classic women, for
contemporary and designer women. In February 2003, the two exhibitions merged
into Pure. The Pure show began in 1997 and took place in mid-february and
mid-july. Every year in February and July, the global buyers of high-end
ready-to-wear fair, purchase the latest clothing, capture the next season's
fashion information, looking for new partners. Each attracted more than 30,000
professional buyers, including all the UK and Ireland's independent retail
stores and department stores, chain store buyers;. Buyers from outside the UK
mainly come from Germany, Northern Europe, Italy, Spain.
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